Hong Kong Career Blog

On September 2-3, 2010, Hong Kong will be the site of The Integrated Marketing Communications Conference, which promises to help marketers develop effective applicable strategies for conveying their messages to their target consumers.

The advent of social media has signaled a fundamental shift in how marketers communicate with their target audience. The kind of content and message control that companies have come to relay on is no longer possible and now consumers can often control how your brand is perceived. One of the key difficulties for marketers to overcome is the seemingly endless array of platforms on which consumers can voice their opinions and from which companies can try to effectively communicate their message.

The conference promises to provide a wealth of information for marketing, sales and branding professionals:

“Through a showcase of best practices from and of global brands including HP, InterContinental, KFC, LG, Unilever, Nike, DBS, FairPrice, Volvo, Bank of Philippines, this 2-day conference will equip marketers with strategies and insights to funnel core messages with conviction and consistency. We will uncover Asia’s new IMC dynamics, hear strategies that evoke cohesive emotional responses and maximise impact via multiple touch points, in today’s digital age. Find out how you can capitalise on social media and integrate it seamlessly with offline channels to engage consumers and combat message dissonance. Grab this opportunity to acquire insights through best practices that will propel your brand up and above the rest!”

The conference is essential for “Vice Presidents, Directors, Heads and Professionals in charge of Strategic Marketing, Marketing Communications, Branding, Advertising & Promotions, Corporate Marketing, Business Development & Sales, and Media Management” and anyone else who needs to get a handle on how to effectively market on the new playing field.

You can get more info and register at the conference web site.

And be sure to subscribe and visit us at Ambition to keep up to date on upcoming events in Hong Kong.